NPPRTEA MSHOPZ (NPPRTEAMSHOPZ)

https://npprteam.shop/en/articles/google/what-is-media-buying-in-google-ads/ What is media buying in Google Ads? It’s the strategic acquisition of ad space across Google’s platforms—such as Search, YouTube, and the Display Network—to reach specific audiences at optimal cost and scale. Unlike simple campaign creation, media buying involves evaluating inventory quality, forecasting audience delivery, and aligning ad placements with campaign goals. Media buying isn’t just about spending—it’s about investing in the right moments, on the right platforms, with the right message to drive conversions.

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