“By 2030, half of the UK adult population will be vegan.”

Veganism is growing rapidly in the UK - Sainsbury's, one of the country's leading supermarkets says 25% of the adult population will live on a plant-based diet by 2025. Pollsters Ipsos Mori believe 38m adults - over 50% of adults will be vegan by 2034. I believe the trend is speeding up, so half of UK adults will be vegan by 1st Jan 2030.